I help B2B SaaS and AI startups build GTM systems that actually work
No agency fluff.
No 47-slide strategy decks.
No "let's circle back" meetings that go nowhere.
I come in for 90 days, build your GTM and automation engine, and leave you with a system that's already moving pipeline, not a PDF of recommendations.
Who I Am
I'm a growth engineer and CMO-level operator with 20 years of building, breaking, and scaling go-to-market systems.
I've done the startup thing.
I've done the agency thing.
I've been the in-house guy.
I've seen what works, what doesn't, and what's just theater dressed up as strategy.
My approach is simple:
- Build fast
- Test fast
- Kill what doesn't work
- Double down on what does
I'm a generalist who gets hands dirty - funnels, automation, positioning, paid acquisition, outbound, AI tooling, analytics. Whatever moves the qualified pipeline.
I don't specialize in one channel and pretend it's the answer to everything. I find the leverage point for your business and build systems around it.
Hacker mindset. Operator execution. No corporate bullshit.
The Offer: 90-Day GTM & Automation Sprint
For 90 days, I will become your GTM and automation unit. Not an advisor who shows up once a week with opinions. Not an agency that hands you off to a junior account manager. Me - directly in the work with you.
What I own:
- Increasing qualified pipeline by 30β50% through a clear, pressure-tested GTM system
- Building a fully tracked, AI-augmented funnel from first touch through activation
- Identifying and executing on the highest-leverage channels for your specific market and stage
- Standing up the automation and tooling so your team can run it after I leave
How it works:
- Week 1β2: Audit & architecture. I dig into everything - your ICP, positioning, current funnel, data, tooling, what's been tried, what's working, what's not. I come back with a GTM blueprint and an execution plan.
- Weeks 3β10: Build & execute. I design the systems, build the automation, launch the campaigns, and work directly with you and 1-2 key operators to move fast. We're testing, iterating, and optimizing in real-time, not waiting for monthly reports.
- Weeks 11β12: Handoff & lock-in. I document everything, train your team on the systems, and make sure you're not dependent on me to keep it running. You walk away with a GTM engine, not a consultant relationship.
What I don't do:
- Sit in your daily standups
- Take on generic "marketing tasks" that don't move the pipeline
- Manage your social media calendar
- Write blog posts for SEO that no one reads
- Produce busywork to justify a retainer
I focus on high-leverage GTM, systems, and automation. Everything else is noise.
Why This Isn't Like Hiring an Agency
I've worked with agencies. I've worked inside agencies. Here's what usually happens:
The pitch:
Senior people in the room, impressive case studies, big promises.
The reality:
You get handed off to junior staff. Communication slows down. You're one of 15 clients. Deliverables are "strategy" documents that look great but don't execute themselves. Six months later, you've spent $100k, and you're not sure what you actually got.
Agencies are built to scale revenue, not results. Their model depends on selling retainers, minimizing senior time, and keeping you dependent long enough to hit their LTV targets.
I'm the opposite.
- You work with me directly. Not a team. Not an account manager. Me.
- 90 days, fixed scope, fixed price. No retainer treadmill.
- I'm building a system you own and can run without me.
- My incentive is to make you successful fast - not to drag out an engagement.
I don't need you to stay forever. I need you to get results and tell other founders about it.
Why This Isn't Like Hiring a Fractional CMO
Most fractional CMOs are part-time advisors. They show up a few hours a week, sit in meetings, give strategic input, and leave the execution to your team.
That works if you already have a strong marketing team and just need leadership. But most early-stage startups don't have that. They have founders wearing too many hats and maybe one or two generalists who are already stretched thin.
What you actually need is someone who can do the work - not just direct it.
I'm hands-on. I'll map your funnel in a Miro board and also get into your CRM and fix the automations. I'll write the outbound sequences and also set up the tracking to see what's converting. I'll design the GTM system and also build the first version of it myself.
Strategy without execution is just expensive advice. I do both.
Who This Is For
This works best for:
- Funded B2B/B2C SaaS or AI startups (Seed to Series B) who have the budget to move fast
- Founders who have some product-market signal but need GTM velocity and systems
- Teams that are tired of agencies and consultants who talk but don't build
- Companies where the founder or a senior operator can be my direct counterpart - I need someone with decision-making authority, not layers of approval
This is probably not a fit if:
- You're pre-product or pre-revenue and still searching for PMF (I can help you go faster, but I can't fix a product no one wants)
- You want someone to "own marketing" long-term as a part-time hire
- You need an executor to run playbooks you've already built
- You're looking for the cheapest option
This is a real investment. It's for teams who are serious about building GTM infrastructure that compounds - not just running a few campaigns to see what happens.
What Happens After the 90 Days
Three paths:
- Handoff
The system is built, your team can run it, we shake hands, and you're off to the races. I'm always available for a quick call if something comes up. - Extended engagement
There's more to build, or you want ongoing support. We scope a new phase - could be another sprint, could be a lighter advisory arrangement. - Full-time
Rare, but it happens. If there's a fit and the opportunity is right, we can talk about something longer-term.
I don't push for ongoing retainers. The goal is to build something that works without me.
How I Think About Results
I'm not going to promise you a 10x pipeline in 90 days. Anyone who guarantees specific outcomes in early-stage GTM is either lying or doesn't understand how many variables are outside their control.
What I can promise:
- You'll have a GTM system that's actually built and running - not a plan, not a roadmap, a real system moving real leads.
- You'll have visibility into what's working and what's not - full tracking, clear metrics, no guessing.
- You'll know exactly where to focus after I leave - and your team will be able to execute without me.
If by day 45 we're not seeing traction or learning fast, we'll know why. We'll either adjust the approach or have an honest conversation about whether it makes sense to continue. I don't drag out engagements that aren't working.
Let's Talk
If this sounds like what you need, here's how to start:
1. Reach out
Keep it short - who you are, what you're building, and what GTM challenge you're facing.
2. We talk
30 minutes. I'll ask about your product, market, current GTM, and what's working or not. You can ask me anything. No pitch deck, no sales theater.
3. We decide
If there's a fit, I'll send a simple scope and agreement. If not, I'll tell you why and point you somewhere better if I can.
No 4-call sales process. No "let me loop in my team." Just a conversation between two people trying to figure out if this makes sense.
A Few Things I Believe
- Speed beats perfection
A good GTM system running today beats a perfect one launching "next quarter." - Systems beat tactics
One-off campaigns are a treadmill. Build infrastructure that compounds. - Clarity beats complexity
If your GTM can't be explained in 2 minutes, it's not a strategy - it's confusion. - Execution is the bottleneck
Most startups don't have a strategy problem. They have a "nobody's actually doing the work" problem. - AI is leverage, not magic
I use AI heavily - for automation, analysis, content, and tooling. But it's a multiplier on good GTM, not a replacement for it.
Still Here?
You've read this far, which means either you're seriously considering this or you're procrastinating on something else.
If it's the former: Let's talk
If it's the latter: get back to work - but bookmark this for when you're ready.
Dawid Jozwiak
Growth engineer. GTM operator. 20 years of building what works.