Bring me a commercial problem, a promising idea, or a result you don't trust, and I'll help you work out what's worth testing and build what the test needs.
I'm a performance marketer with twenty years of experience across very different markets. I use that experience, along with AI, code, and automation, to turn a business question into something we can test, prove, and scale.
A Few Good Reasons To Get In Touch
- You see a growth opportunity but haven't tested it. A customer segment, creative angle, campaign idea, offer, or underserved distribution channel.
- The report looks better than the business feels. Acquisition numbers, conversion rates, or AI visibility need investigating before you spend more.
- A useful tool could open a door. A calculator, research utility, or small product could help prospective customers and give them a reason to find you.
- Execution keeps getting stuck. Missing integrations, manual steps, or poor access to information are slowing down useful work.
- You want to test what AI changes. In the customer journey, marketing workflow, or the way agents discover and use your product.
You don't need to arrive with a finished brief. A vague problem is a good enough.
Start With a Single Question
The first engagement is a focused growth experiment. We agree on what decision we need to make, what evidence would help, and what has to exist to get there.
That could involve a campaign, landing page, creative test, research tool, integration, automation, or small product. The question determines the work.
You get:
- A clear bet. What we're trying to change and what would count as useful evidence.
- The practical work. The agreed assets, build or investigation needed to run the test.
- A result we can interpret. What happened, what remains uncertain, and what to do next.
- A usable handover. Now a 100-page doc that no one reads... Only what matters: files, access, operating notes, known limits, templates, and enough knowledge to run with it.
We agree scope, price and timing before starting.
You'll Work With Me Directly
I ask direct questions, keep the scope understandable, and show intermediate work while there's still time to change it.
I'll challenge the brief if the proposed solution doesn't fit the problem. If the tool you already own can do the job, we'll use it. If the experiment doesn't support the idea, I'll say so.
The goal is a useful business decision and something your team can work with. A dashboard full of green arrows is available from considerably less demanding suppliers...
Explore my independent projects and writing to see how I approach problems, what I build, and if you can handle my sarcastic nature.
Send The Messy Version
Tell me what the business sells, who buys, what you're trying to change, and what you've already tried. Include your website, rough budget, and timing if you have them.
A few paragraphs are enough to start.
Bring me the problem, and I'll tell you how we could solve it.
No commitment & no strings attached.