I'm Dawid Jóźwiak. I've worked in agencies, corporate teams, startups, casinos, finance, and crypto. Different markets, business models, and levels of organisational chaos.
I was working remotely and moving between countries long before "digital nomad" became a thing.
My background is performance marketing: the audience, offer, creative, channels, conversion, and whether the numbers make sense. I've also spent years automating things and building whatever was missing from the job.
AI has made that second part considerably more interesting.
I Like To Solve Problems
Sometimes the next useful move is a campaign. Sometimes it's a better landing page, a research tool, an integration, a small product or a complete conversion pipeline revam. I want to understand the business well enough to design, build, and measure whatever moves the needle in the right direction.
Some of my earlier work was deeply under the "black-hat" umbrella. It taught me to pay attention to the details and that "obvious" does not always mean it's correct. Correlation ≠ Causation
When someone shows me a miraculous result, I want to know what was counted, what was left out, how many factors could contribute but were not included in the analysis, whether it's repeatable and scalable, and if the business would pay for it again.
I ask those questions about ad dashboards, AI citations, organic traffic, or impressive-looking demos.
What you'll find here
I'm Polish, AI-obsessed, and easily distracted by an interesting question. This site gives me a space to share some of it.
I publish investigations across marketing, business and software. I build tools, automations, or test things that no one talks about and share whatever the outcome is.
The subject can change. I still want to know what the result actually demonstrates.
What I'm doing now
I work in performance marketing at Vista Social and contribute to Cloudinary's experimental Agentic Experience team.
My earlier roles go back 20+ years, all around marketing, performance, and growth - I call it "full-stack marketing" since I did everything: from web design, development, SEO, PPC, and inbound to GEO/AX and all the latest magic.
I'm interested in work where commercial judgement and hands-on execution belong in the same person.